Dynamic EMS Case Study

Andy had been looking at their company website and he really wasn’t happy with it so he persuaded his boss to start talking to some people about his options.  He and I have been very good friends for many years and he mentioned this in passing so I said I’d take a look.

From looking through the site and having some further conversations with him it was clear that they needed more than the website to be up dated with their brand and visual identity feeling tired and disconnected from who they are.

What flowed was a full brand redevelopment, site rebuild, several other design projects and and ongoing relationship.

The original visual identity

The original visual identity lacked finesse and felt quite tired. It featured a strong red colour and a pulse which tied in to the electronic nature of the company.

Brand re-development

We cycled through all of the ideas and thought behind the company and what they stand for. They were keen to keep the main colour as red and they liked the pulse of the original logo.

The idea we kept returning to was of the company being at the heart of their client’s needs. This then led on to DEMS keeping their finger on the pulse of their client operations.

We developed the pulse into a heartbeat pulse which remained the leading visual key for the proposed updates which can be seen in the following images:

The final logo and visual identity

Over the development of the brand we cycled through all of the ideas and thought behind the company and what they stand for. The idea we kept returning to was of the company being at the heart of their client’s needs. This then led on to DEMS keeping their finger on the pulse of their client operations.

The pulse was the leading visual key for the proposed visual identity:

A secondary element to the visual identity is the “D” shape which is used for different graphical applications:

  • Social media icons
  • favicons
  • bullet lists

The pulse remains a central part of the “D” shape pulling the visual identity together when used on it’s own.

The “D” shape is also used for graphical bullet points featuring the company’s services and sectors.

Role out samples:

The following is a selection of the projects carried out implementing the new brand.

Website re-dev:

The website was the original project and it was a big job. The previous site was ten years old and it really needed to be modernised. The new site is built on WordPress and has been serving them very well.

View Project

Premium flyer:

As a part of marketing their company they have for years followed the industry trend of having a single page flyer which summarises their offering in the industry.

View Project

Trade-show backdrop:

Trade-shows make up a significant part of their marketing strategy.

View Project