[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][vc_column_text]Andy had been looking at their company website and he really wasn’t happy with it so he persuaded his boss to start talking to some people about his options. He and I have been very good friends for many years and he mentioned this in passing so I said I’d take a look.
From looking through the site and having some further conversations with him it was clear that they needed more than the website to be up dated with their brand and visual identity feeling tired and disconnected from who they are.
What flowed was a full brand redevelopment, site rebuild, several other design projects and and ongoing relationship.[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_separator type=”transparent” up=”40″ down=”40″][vc_column_text]
The original visual identity
The original visual identity lacked finesse and felt quite tired. It featured a strong red colour and a pulse which tied in to the electronic nature of the company.
[/vc_column_text][vc_separator type=”transparent” up=”30″ down=”30″][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][vc_single_image image=”12798″ img_size=”full” qode_css_animation=””][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][vc_separator type=”normal” up=”40″ down=”40″][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text]
Brand re-development
We cycled through all of the ideas and thought behind the company and what they stand for. They were keen to keep the main colour as red and they liked the pulse of the original logo.
The idea we kept returning to was of the company being at the heart of their client’s needs. This then led on to DEMS keeping their finger on the pulse of their client operations.
We developed the pulse into a heartbeat pulse which remained the leading visual key for the proposed updates which can be seen in the following images:[/vc_column_text][vc_separator type=”normal” up=”40″ down=”40″][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][vc_gallery type=”flexslider_slide” interval=”3″ images=”12800,12799″ img_size=”1920×1080″ onclick=”” enable_drag=”yes”][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][vc_separator type=”normal” up=”40″ down=”40″][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text]
The final logo and visual identity
Over the development of the brand we cycled through all of the ideas and thought behind the company and what they stand for. The idea we kept returning to was of the company being at the heart of their client’s needs. This then led on to DEMS keeping their finger on the pulse of their client operations.
The pulse was the leading visual key for the proposed visual identity:[/vc_column_text][vc_separator type=”normal” up=”40″ down=”40″][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][vc_single_image image=”12802″ img_size=”full” qode_css_animation=””][vc_single_image image=”12803″ img_size=”full” qode_css_animation=””][vc_gallery type=”flexslider_slide” interval=”3″ images=”12805,12806,12807,12808″ img_size=”1280×720″ onclick=”” enable_drag=”yes” direction_nav=”no” pause_on_hover=”no”][vc_column_text]
A secondary element to the visual identity is the “D” shape which is used for different graphical applications:
- Social media icons
- favicons
- bullet lists
The pulse remains a central part of the “D” shape pulling the visual identity together when used on it’s own.
[/vc_column_text][vc_separator type=”transparent” up=”20″][vc_gallery type=”image_grid” images=”12810,12809,12811″ img_size=”685×844″ onclick=”” column_number=”3″ grayscale=”no” enable_drag=”yes” images_space=”gallery_with_space” css=”.vc_custom_1484213869486{padding: 20px !important;background-color: #c1c1c1 !important;}”][vc_separator type=”transparent” up=”20″][vc_column_text]The “D” shape is also used for graphical bullet points featuring the company’s services and sectors.[/vc_column_text][vc_separator type=”transparent” up=”20″][vc_gallery type=”image_grid” images=”12843,12832,12833,12834,12835,12836,12837,12838,12839,12840,12841,12842,12844,12845,12846″ img_size=”685×844″ onclick=”” column_number=”5″ grayscale=”no” enable_drag=”yes” images_space=”gallery_with_space”][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][vc_separator type=”normal” up=”40″ down=”40″][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text]
Role out samples:
The following is a selection of the projects carried out implementing the new brand.[/vc_column_text][vc_separator type=”normal” up=”40″ down=”40″][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”2/3″][vc_single_image image=”12185″ img_size=”full” alignment=”center” onclick=”custom_link” qode_css_animation=”” link=”http://www.digitalcreative.tv/projects/dynamic-ems-website/”][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]
Website re-dev:
The website was the original project and it was a big job. The previous site was ten years old and it really needed to be modernised. The new site is built on WordPress and has been serving them very well.[/vc_column_text] View Project [/vc_column_inner][/vc_row_inner][vc_separator type=”normal” up=”40″ down=”40″][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”2/3″][vc_single_image image=”12679″ img_size=”full” alignment=”center” onclick=”custom_link” qode_css_animation=”” link=”http://www.digitalcreative.tv/projects/dynamic-ems-flyer/”][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]
Premium flyer:
As a part of marketing their company they have for years followed the industry trend of having a single page flyer which summarises their offering in the industry.[/vc_column_text] View Project [/vc_column_inner][/vc_row_inner][vc_separator type=”normal” up=”40″ down=”40″][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”2/3″][vc_single_image image=”12813″ img_size=”full” alignment=”center” onclick=”custom_link” qode_css_animation=”” link=”http://www.digitalcreative.tv/projects/dynamic-ems-trade-show-stand-backdrop/”][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]
Trade-show backdrop:
Trade-shows make up a significant part of their marketing strategy.[/vc_column_text] View Project [/vc_column_inner][/vc_row_inner][vc_separator type=”normal” up=”40″ down=”40″][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row]