Andy had been looking at their company website and he really wasn’t happy with it so he persuaded his boss to start talking to some people about his options.  He and I have been very good friends for many years and he mentioned this in passing so I said I’d take a look.

From looking through the site and having some further conversations with him it was clear that they needed more than the website to be up dated with their brand and visual identity feeling tired and disconnected from who they are.

What flowed was a full brand redevelopment, site rebuild, several other design projects and and ongoing relationship.

The original visual identity

The original visual identity lacked finesse and felt quite tired. It featured a strong red colour and a pulse which tied in to the electronic nature of the company.

Brand re-development

We cycled through all of the ideas and thought behind the company and what they stand for. They were keen to keep the main colour as red and they liked the pulse of the original logo.

The idea we kept returning to was of the company being at the heart of their client’s needs. This then led on to DEMS keeping their finger on the pulse of their client operations.

We developed the pulse into a heartbeat pulse which remained the leading visual key for the proposed updates which can be seen in the following images:

The final logo and visual identity

Over the development of the brand we cycled through all of the ideas and thought behind the company and what they stand for. The idea we kept returning to was of the company being at the heart of their client’s needs. This then led on to DEMS keeping their finger on the pulse of their client operations.

The pulse was the leading visual key for the proposed visual identity:

Role out samples:

The following is a selection of the projects carried out implementing the new brand.